Amex
Print, film and DM packs for relaunch and rebranding of Amex Corporate Gold and Platinum cards.
Print, film and DM packs for relaunch and rebranding of Amex Corporate Gold and Platinum cards.
The welcome pack reflects the look and feel of the launch ad and uses the flight lines to lead the eye to the card when fully opened. The documents are contained within secluded pockets, and the outer is designed to open effortlessly.
A 3-minute animated film for the launch event and internal comms describing the benefits as a journey, with the viewer arriving at the card.
Stills:
A link to the film, produced for us by Norvell Jefferson, http://www.norvelljefferson.com
Platinum
Platinum cardholders are mainly business owners who, due to the current economic climate, would choose to save money by flying business or premium economy, but still retain the perks of flying 1st class. It’s about making business travel an even smoother experience than before. Therefore the approach and language confidently recognises that they have slightly higher expectations from their travel arrangements.
Platinum cardholders are mainly business owners who, due to the current economic climate, would choose to save money by flying business or premium economy, but still retain the perks of flying 1st class. It’s about making business travel an even smoother experience than before. Therefore the approach and language confidently recognises that they have slightly higher expectations from their travel arrangements.
Welcome pack
The materials used in creating the Platinum pack had to evoke premium feel, so the box was constructed with thicker than usual card and coated in a tactile, soft-touch laminate. The card itself was presented along with
a Zegna leather card holder discreetly embossed with the Amex logo for a constant reminder of the brand, while the brochure was designed to provide an aspirational snap-shot of a typical cardholder’s travelling life that could easily be kept in their briefcase for reference.
The materials used in creating the Platinum pack had to evoke premium feel, so the box was constructed with thicker than usual card and coated in a tactile, soft-touch laminate. The card itself was presented along with
a Zegna leather card holder discreetly embossed with the Amex logo for a constant reminder of the brand, while the brochure was designed to provide an aspirational snap-shot of a typical cardholder’s travelling life that could easily be kept in their briefcase for reference.
The accompanying brochure
American Express Merchant Services
Pitch ideas to name and promote a merchant incentive.
